Personal Realtor Not Mass Production Manager - In service industries like medicine, law, accounting and real estate it is very difficult to grow significantly in size and still maintain a high level of service. In particular, as a realtor becomes more successful and his or her services become more in demand, there is a strong temptation to add realtor associates to handle the increased work load. A realtor can only give personal, direct service to a limited number of clients at one time. So to grow beyond a certain number of clients, a realtor must hand off the critical client communication interface of the overflow clients to subordinates. The mass production techniques of high volume manufacturing does not work in the real estate profession with out impacting the quality of service. After a number of years in the "bigger is better", high volume manufacturing computer industry, I have deferred to quality service rather than quantity with my real estate practice. Therefore, I have chosen to limit the size of my business, so I can give person attention to those who have put their confidence in me and not an associate. This decision has a limiting impact on my revenue, but a positive impact on the quality of service I offer my clients.
Integrity - Integrity is doing the right thing when it may have adverse short term business consequences, but will establish your reputation in the long term.
Service - Service is exceeding the client's expectations when performing the tasks at hand on the client's schedule. Timely availability by phone, regardless of the day or time is a key requirement of superior service.
Value - Value is making a positive contribution to the client's life with every interaction with them.